innovative nanoplasty technology

Try STRAIGHTLINES™ Permanent Hair Straightening Today

Experience the innovation of the STRAIGHTLINES® Smoothing and Straightening System driven by 4Bond Advanced Nanoplasty Technology. The 4Bond Advanced Nanoplasty Technology utilizes nanoparticles to achieve straight and smooth hair. These nanoparticles are infused into all STRAIGHTLINES® formulations. When applied to the hair, these nanoparticles penetrate the hair shaft, helping to realign the hair structure and reduce frizz, resulting in straighter and smoother hair. 

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Customer reviews
Customer reviews
I am so amazed with the outcome of the new straightening system Dennis Bernard has just launched! My client have fine hair, kinky gray hair that fuzzes, and highlights. Her hair felt so much better AFTER the service than before. I can go on and on about this system!! LOVE LOVE LOVE!!
— Christina S. (Verified Stylist)
Customer reviews
My first time using STRAIGHTLINES! It was a complete success. Couldn’t be happier with these results!
— Guillotine D. (Verified Stylist)
Customer reviews
Speechless! Just tried the latest straightening product with their amazing intro deal. Say hello to frizz-free, silky smooth hair! In 5 years of working as a stylist I have never been this impressed by a product this much. After this I am looking into their entire catalogue of hair products!
— Ann P. (Verified Stylist)
Customer reviews
Already did my first client with Straightlines. It turned out great and she loves it!
— Marie F. (Verified Stylist)
Bottle Size Rocks! Love everything so far!
— Susanna Y. (Verified buyer)
Straightlines Permanent Straightener is SO gentle. Very effective but not damaging on color treated hair, and hardly pulls out any color. Love it!
— David B. (Verified Stylist)

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Frequently Asked Questions

What is the difference between Straightening Services that feature Keratin Straightening or 4Bond Advanced Nanoplasty Technology?

Both Keratin straightening and 4Bond Advanced Nanoplasy Technology straightening aim to straighten the hair, they differ in the techniques and ingredients used. Keratin treatments rely on replenishing keratin and sealing the hair with heat, while the 4Bond Advanced Nanoplasty Technology features the latest in technologyto realign the hair's structurefor a straighter appearance.

Is the STRAIGHTLINES One Step Permanent Straightening Treatment really a permanent straightener

Yes, the One-Step Permanent Straightening Treatment is a permanent straightening system which lasts, depending on hair growth for 6-12 months.

Does the STRAIGHTLINES One Step Permanent Straightening Treatment have harsh chemicals?

No, the STRAIGHTLINES system is formaldehyde free

What unique ingredients are used in the STRAIGHTLINES Straightening system?

The 4Bond Advanced Nanoplasty Technology formula incorporates amino acids, proteins, and other health-enhancing components improving texture, reducing frizz, and enhancing manageability from within.

What is the average use per application?

This all depends on length and texture of the hair. The most you will use is 5oz for very long hair, 3-4oz for Med-Long, and 2-3 for short- med.

Straightening with Advanced Nanoplasty Technology

Utilizes Advanced Nanotechnology

These treatments involve applying a solution to the hair that features Nanoplasty technology, which contains tiny nanoparticles that penetrate the hair shaft. 

The nanoparticles in the solution help to realign the hair's structure, reducing frizz and curl and resulting in smoother, straighter hair. 

Gentler on the hair

4Bond Advanced Nanoplasty Technology treatments are gentler on the hair compared to traditional keratin treatments, as they do not involve the same level of heat or utilize harsh chemicals. 

Formaldehyde Free

4Bond Advanced Nanoplasty Technology is a formaldehyde free formula.

Straightening treatments utilizing 4Bond Advanced Nanoplasty Technology offer additional benefits such as improved hair strength and hydration due to the inclusion of nourishing ingredients in the treatment formula. 

Easy One Step

STRAIGHTLINES One-Step Permanent Straightening with 4Bond Advanced Nanoplasty Technology last 6-12 months depending on hair growth. 

STRAIGHTLINES™ Shampoo & Masque Bundle - Dennis Bernard Professional

Gentle Formula. Formaldehyde Free.

STRAIGHTLINES® formulas are plant-based offering a natural approach to hair care, harnessing the power of botanical ingredients to nourish and strengthen hair. Enriched with amino acids, STRAIGHTLINES® promotes healthy hair growth, repairs damage, and enhances shine. Moreover, the  formaldehyde-free formulation ensures gentle treatment, avoiding potential irritants and toxins, making it an ideal, effective and smart solution for those seeking beautiful, vibrant, luscious locks.