Trade only · verified salon accounts see pricing and order

⚲

Featured
On Sale Now
Beauty Bundles
Salon Intro Deals
NEW Kids & Pet
Clearance
Brands
smartSOLUTIONS™
POWERTOOLS™
4BOND™
STRAIGHTLINES™
My Color In™
form AND FUNCTION™
smooth 24|7™
Category
Premium Hair Care
Color Essentials & Additives
Bond Building Solutions
Color Depositing Shampoos
Perms & Waves
Accessories
New · STRAIGHTLINES™
Nanoplasty straightening
Explore →
Shampoo & Conditioner
Dual-Action Creme Shampoo
Dual-Action Creme Conditioner
4Bond™ Bond Building Shampoo
4Bond™ Bond Building Conditioner
Styling & Finishing
Flex Plus Holding Spray
Flexible Holding Spray
Straight N' Curl Serum
Volumizing Mousse Foam
Color Essentials & Additives
TCA, The Color & Lightener Accelerator
GOD, Gray Oxidizing Drops
TCS, Color Stain Remover
STB, Stop The Burn
Professional Services
Color Out System
4Bond™ Bond Building Blue-Base Lightener
4Bond™ Bond Building Complex
What salons reorder
Best selling salon essentials
Explore →
High quality hair care at honest prices
Proudly serving salon professionals for over 30 years
It is our pleasure to support our community of salons and stylists with the tools they need to share their craft.
Our Story
About smartSOLUTIONS™
Professional Courses
View All Courses
Salon Support
Open A Professional Account
Technical Instructions
Salon Blog
Gray Coverage Tips
Guide to Volumize Fine Hair
Al Segro’s Color Correction Tips
Salon support
Technical instructions
Explore →

Home / Our Mission

Our Mission

- Premium Clean Formulations
- High Quality Product
- Supporting Beauty Professionals Nation-Wide

Trade newsletter

New formulas, education dates, pro-only offers

One email a month for licensed salon professionals — launches, technique guides and trade pricing news. No consumer noise, and you can unsubscribe from any email.

Email address

Company

By signing up you agree to receive email from Dennis Bernard Professional. We never sell or share your address.

About us

Our Story
About smartSOLUTIONS

Support

Contact Us
Shipping & Returns
Privacy Policy
Terms of Service
Refund policy

Professionals

Log In To Pro Account
Product Technical Instructions

Legal

Privacy Policy
Terms of Service
Refund Policy

© 2026 Dennis Bernard Professional. All rights reserved.

Your Cart

Your cart is empty.

Subtotal$0.00

Shipping and taxes calculated at checkout.

Secure checkout by Shopify. Professional products for licensed stylists.