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Dennis Bernard Professional
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25 collections across seven house brands.

40th Anniversary SaleFor 40 incredible years, our family-owned business has been dedicated to excellence in the hair care industry. Our award winning, innovative products are trusted worldwide, and we owe it all to you. As a token of our gratitude, we’re thrilled to offer special promotions for you to enjoy. This is our way of saying thank you for being part of our family and celebrating this milestone with us!Don’t have a distributor near you? Create a pro account today and order online!4Bond4Bond is a bond building line of products aimed to repair, replenish and fortify damaged hair from the inside out! Available at Professional Distributors Nationwide.Don’t have a distributor near you? Create a pro account today and order online!Beauty BundlesBeauty Bundles are for essential salon owners and operators. Get the essentials from all of our brands at the best price.Don’t have a distributor near you? Create a pro account today and order online!BEST SELLERSTop Products Trusted By Stylists Nation-WideClearance Itemsform AND FUNCTIONFeaturing Triple Bonding TechnologyService Today ~ Color Today ~ Shampoo Today These Hair Perming Systems feature modern technology that includes a Triple Bonding Neutralizer using the oxidizing agent, hydrogen peroxide, to rejoin the disulfide bonds. In old, conventional perms, the salt and hydrogen bonds generally did not rejoin until the hair was dried because the bonds had taken on water. The included Triple Bonding Neutralizer allows all three bonds to rejoin simultaneously - ensuring a uniform, controlled pattern that is left in superb condition with little to no frizz.Kids & PetsmartSOLUTIONS proudly expands its trusted haircare legacy with two new lines designed for the ones we love most, kids and dogs. Each collection is crafted with the same smart, safe, and effective philosophy, using premium plant extracts to gently nourish unique hair, skin, and coat needs. From playful little heads to loyal furry friends, smartSOLUTIONS delivers clean, fun, and sustainable care — because healthy hair, happy pets, and a greener planet all go hand in hand. Rooted in the smartSOLUTIONS philosophy, this all-natural line is powered by premium plant extracts to deliver gentle, effective, and fun solutions for your child’s hair. Staying true to our total-care mission, every bottle is packaged in 100% recyclable materials — because healthy hair and a happy planet go hand in hand.My Color In - Color Depositing DropsMy Color In - ShampoosCOMING SOONMyColorIn - Touch Up Powders, Fibers & PenOn Sale NowPowertoolsPOWERTOOLS is a authentic and original innovative line of additives for professional hair color and chemical services, aimed to solve any problems you face in the salon. Color and chemical servicing becomes easier, cleaner and faster. You will achieve better, long-lasting results and your clients will receive a more comfortable experience. They will love you for it! Available at Cosmoprof and Professional Distributors NationwideCheck out all our products on our POWERTOOLS Catalog Don’t have a distributor near you? Create a pro account today and order online!Powertools - Hair Color AdditivesPowertools - Salon EssentialsSalon Essentialssalon sundriesSalon Intro OffersSmart SolutionsOur smartSOLUTIONS® collection is an all-natural line infused with the highest quality plant extracts. Our products are formulated to revitalize the hair, while extending the life of your color and chemical services. As part of our total vision, all packaging is 100% recyclable and our products are highly concentrated to increase your bottom dollar.Stylists sign in to view professional pricing.Contact us today about carrying smartSOLUTIONS® in your Salon!Smart Solutions - ConditionersSmart Solutions - FinishingSmart Solutions - Gift SetsSmart Solutions - ShampoosSmart Solutions - StylingSmooth 24|7smooth 24|7 is a line of premium skin care products aimed at protecting and hydrating even the driest skin.Straightlines™Experience the innovation of the STRAIGHTLINES® Smoothing and Straightening System driven by 4Bond Advanced Nanoplasty Technology. The 4Bond Advanced Nanoplasty Technology utilizes nanoparticles to achieve straight and smooth hair. These nanoparticles are infused into all STRAIGHTLINES® formulations. When applied to the hair, these nanoparticles penetrate the hair shaft, helping to realign the hair structure and reduce frizz, resulting in straighter and smoother hair. STRAIGHTLINES® formulas are plant-based offering a natural approach to hair care, harnessing the power of botanical ingredients to nourish and strengthen hair. Enriched with amino acids, STRAIGHTLINES® promotes healthy hair growth, repairs damage, and enhances shine. Moreover, the formaldehyde-free formulation ensures gentle treatment, avoiding potential irritants and toxins, making it an ideal, effective and smart solution for those seeking beautiful, vibrant, luscious locks. Don’t have a distributor near you? Create a pro account today and order online!Supplements