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6 Ways To Gain New Clients

WALKING BILLBOARDS: When you produce great quality hair, your clients become your biggest advertisement. There’s not much to explain if you put in the work, work will find you. Any compliments clients get on their hair is an opportunity for them to throw out your name and the salon. Its better when your client wants to cut their hair from a longer length to a mid-cut or even shorter. A drastic change draws people’s attention. Even better, if they want to keep their hair short they’ll come in every 3-4 weeks to keep the look. Not only will clients be a walking advertisement but will also be increasing business by themselves alone.




GOOD OL’ CARDS: Always carry a stack of updated business cards and pass them out any chance you get. Leave one at a restaurant with your tip or with anyone who might seem interested. Simply say, “Hi, my name is——-, I would love to do your hair. Here is my card and feel free to contact me.” You’ll be surprised on how many people reach out to you.




PROMOTIONS: Promotions are very effective when getting your clients to come back to the salon. It also gives others a chance to spread your work. One great deal is if your current client recommends the salon/hairdresser to someone new, they get 20% off their next purchase if the reference comes in.




SOCIAL MEDIA: In this day and age everything is online. Use this to your advantage; take pictures of your clients new hair color, trendy cut, or even yourself! Start a following and once people see your work many will start to get in contact with you.  We have the internet right at our finger tips so why not promote your name as well. Also, this opens the door to control the advertising right down to the age group of your choice.


WALK INS: The ones who are new to the salon can be the perfect way to get new clients. If you get their trust and they leave loving their hair, they will request you the next time they are in the salon. You can build a bond with them. Think about it as a child going into school for the first time. Usually the first friend they make they stick to. Plus, who doesn’t love making new friends?




Get Testimonials: Ask your current clients to give you a testimonial on Yelp or any other website where others can see reviews on you. This will help you in the long run. When they see your recommendations are good ones they will trust you better and book an appointment.





Don’t stress about gaining new clients. Do the best you can on the clients you already have and more will find you!

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Modern Salon Interview with Dennis Bernard

Modern Salon

Modern Salon Magazine

For years Dennis Bernard Campanaro, founder & CEO of Dennis Bernard, Inc., has created products to solve stylist’s problems & help them design beautiful color without compromising the hair health.  Most recently, Dennis developed what he considers to be his second most innovative product (the first being a color accelerator) and its success is bringing him out of semi-retirement. Bernard spoke with MODERN about new 4BOND N’ PLEX and why he’s happy to be working so hard these days.

Modern Salon Interview – Click Here

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4Bond N’ Plex Shampoo & Conditioner

4bond shampoo conditioner

  • The Perfect Complement to all Bonding Services including 4Bond, Olaplex & Colorplex
  • Smart Target Technology
  • Rebuilds, Strengthens & Fortifies Damaged Hair from the Inside Out
  • Corrects Previous Color/Chemical Damage
  • Maintains Luxurious, Soft, Shiny & Healthy Hair
  • Contains 4Bond’s Proprietary Blend of Polymers, Keratin, Quinoa & Baobab Proteins rich in Amino Acids

4Bond N’ Plex, a rich, thick & creamy shampoo & conditioning system, prepares the hair before color/chemical processing by strengthening the hair shaft & correcting previous color/chemical damage.  Using 4Bond N’ Plex Conditioner after color/chemical services will further Rebuild, Strengthen & Fortify highly damaged, dry & thirsty parts of the hair shaft caused by hair services.  With continued at-home use, this conditioner maintains luxurious, soft, shiny & healthy hair. 

What makes the 4Bond N’ Plex Shampoo & Conditioner different and unique from other cleansing and conditioning products on the market?

SMART TARGET TECHNOLOGY, a first of its kind, Proprietary Blend of Polymers, Keratin, Quinoa and Baobab Proteins rich in Amino Acids restores hair health back to its virgin state. In this case, opposites really do attract. Hair bonds that are ‘negatively charged’ with damage caused by color and chemical processing produce damaged, dry, unhealthy, lifeless hair.

By incorporating this PROPRIETARY SMART TARGET TECHNOLOGY into the 4Bond N’ Plex Shampoo & Conditioner, negatively charged hair bonds will be positively reversed.

With this innovative technology, the Cationic positively charged blend is drawn specifically to the negatively charged damaged parts of the hair shaft producing instantaneous results. Hair Bonds are rebuilt, fortified and maintained from the inside out, providing luxurious, soft and shiny results.

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The Art of Selling Salon Retail

salon - smart solutions

salon - smart solutions

To increase your earning potential in the beauty industry, you must learn the art of selling retail. Once you master these easy techniques, you will discover that selling retail is no longer a chore. Your customer will be happy with healthy manageable hair, your salon will profit and so will your pocketbook.

Educate, Don’t Sell 

Think of yourself as a teacher or a consultant. You are an expert in the hair care industry and part of your job is to educate your client on how to maintain healthy hair & recreate your masterpiece hairstyle at home. Don’t cheat your client out of important professional conversations about her hair. Helpful & knowledgeable stylists make this a priority and increase their retail sales as a byproduct.

If your client is not buying your salon’s professional shampoo & conditioner, she is probably buying store bought products which may not be pH balanced and probably contain sulfates.

  • Explain to your client the importance of using a pH balanced shampoo which close the cuticles preventing damage, color fade out, & oiliness. Source
  • Discuss how sulfate & sodium chloride free shampoos & conditioners increase moisture retention in the hair, are non-irritating, retain natural oils, and prevent color fade out.  Source
  • Now explain why your salon chose smartSOLUTIONS shampoo & conditioner as their top brand. They are pH balanced and sulfate & sodium chloride free and have infused plant extracts such as Chamomile, Sage, Rosemary & Nettle uniquely blended with Jojoba, Avocado & Botanical Oils. See Benefits

smartSOLUTIONS Display

Learn your Product Line 

Not only should you use and test your salon’s products, you should know what each one offers, beneficial ingredients and how it should be applied. This will make it easier for you to recommend the correct products for your client’s hair care needs.

Sales Tip: Choose your favorite product, one that most hair types can use. Place it on your work station with a little sign saying…”Ask me why I love this product!” Because it’s a product you absolutely love, it will be easy for you to talk about it without feeling like you’re selling the product. End result, your client will want to take it home.

Example: I can talk all day about smartSOLUTIONS ABC, Amazing Benefits Conditioner because I use it, love it and have experienced the benefits. I tell my clients how it replenishes moisture, detangles & seals cuticles eliminating frizz. Its proprietary blend of Hydrolyzed Quinoa Protein adds strength while Seaweed Extracts add pliability, shine & deep conditioning. Nine times out of ten, they will take one home, love it and continue to purchase it.

Set Up Your Station 

You know your client and what products you will be using on her. When your client is putting on her cape, place the products on your workstation so that she can see what you are using. As you proceed to cut & style, explain why you are using each product, how much you are using and how to apply. Place the product in your client’s hands; this gives them a sense of ownership. Remember, your client wants to recreate this look at home so teach them how.

Take Care of Your Client’s Investment

People don’t think twice about buying a sheepskin care kit when they purchase UGGs to protect & maintain them. A professional hairstyle is no different. Explain to your client that she has made a significant financial investment in her hair especially if she received chemical services such as balayage, highlights, keratin treatment etc. To maintain and protect the color/style at home, she will need professional products.

Write a Prescription 

Take a minute to write down a hair care prescription for your client. List all the products that you used to create her end results and include the benefits of each one you recommend.

Helpful Hint – Create a form with all the products sold at your salon highlighting their benefits. You can quickly circle the ones you recommend for each client in less than one minute.