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6 Ways To Gain New Clients

WALKING BILLBOARDS: When you produce great quality hair, your clients become your biggest advertisement. There’s not much to explain if you put in the work, work will find you. Any compliments clients get on their hair is an opportunity for them to throw out your name and the salon. Its better when your client wants to cut their hair from a longer length to a mid-cut or even shorter. A drastic change draws people’s attention. Even better, if they want to keep their hair short they’ll come in every 3-4 weeks to keep the look. Not only will clients be a walking advertisement but will also be increasing business by themselves alone.




GOOD OL’ CARDS: Always carry a stack of updated business cards and pass them out any chance you get. Leave one at a restaurant with your tip or with anyone who might seem interested. Simply say, “Hi, my name is——-, I would love to do your hair. Here is my card and feel free to contact me.” You’ll be surprised on how many people reach out to you.




PROMOTIONS: Promotions are very effective when getting your clients to come back to the salon. It also gives others a chance to spread your work. One great deal is if your current client recommends the salon/hairdresser to someone new, they get 20% off their next purchase if the reference comes in.




SOCIAL MEDIA: In this day and age everything is online. Use this to your advantage; take pictures of your clients new hair color, trendy cut, or even yourself! Start a following and once people see your work many will start to get in contact with you.  We have the internet right at our finger tips so why not promote your name as well. Also, this opens the door to control the advertising right down to the age group of your choice.


WALK INS: The ones who are new to the salon can be the perfect way to get new clients. If you get their trust and they leave loving their hair, they will request you the next time they are in the salon. You can build a bond with them. Think about it as a child going into school for the first time. Usually the first friend they make they stick to. Plus, who doesn’t love making new friends?




Get Testimonials: Ask your current clients to give you a testimonial on Yelp or any other website where others can see reviews on you. This will help you in the long run. When they see your recommendations are good ones they will trust you better and book an appointment.





Don’t stress about gaining new clients. Do the best you can on the clients you already have and more will find you!

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CDS – New Improved Formula

new formula CDS

We’ve Made a Great Product Even Better!

We are proud to announce that CDS, Clarifying Demineralizing Shampoo is now sulfate free with a new delicate fragrance. We’ve infused additional natural & plant derived ingredients taking our clarifying and demineralizing shampoo to the next level.  CDS continues to gently remove old product build up, chemicals, minerals, chlorine & metals that can cause damage & color fading. Now more than ever CDS is a necessity for your back bar & retail sales!

Look at What’s New:

Our new CDS still includes Aloe Leaf Extract, Matricaria Flower Extract
(German Chamomile), Rosemary Leaf Extract & Balm Mint Extract. Never satisfied, we enhanced the formula with the following additional plant extracts:

  • Hydrolyzed Soy Protein:  Increases moisture absorption and adds shine while strengthening, nourishing & smoothing the hair.
  • Achillea millefolium Extract (also known as Yarrow): Helps to promote hair growth.
  • Menthol:  Stimulates the scalp for healthier hair growth and alleviates dryness & itching.
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Modern Salon Interview with Dennis Bernard

Modern Salon

Modern Salon Magazine

For years Dennis Bernard Campanaro, founder & CEO of Dennis Bernard, Inc., has created products to solve stylist’s problems & help them design beautiful color without compromising the hair health.  Most recently, Dennis developed what he considers to be his second most innovative product (the first being a color accelerator) and its success is bringing him out of semi-retirement. Bernard spoke with MODERN about new 4BOND N’ PLEX and why he’s happy to be working so hard these days.

Modern Salon Interview – Click Here

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4Bond N’ Plex Shampoo & Conditioner

4bond shampoo conditioner

  • The Perfect Complement to all Bonding Services including 4Bond, Olaplex & Colorplex
  • Smart Target Technology
  • Rebuilds, Strengthens & Fortifies Damaged Hair from the Inside Out
  • Corrects Previous Color/Chemical Damage
  • Maintains Luxurious, Soft, Shiny & Healthy Hair
  • Contains 4Bond’s Proprietary Blend of Polymers, Keratin, Quinoa & Baobab Proteins rich in Amino Acids

4Bond N’ Plex, a rich, thick & creamy shampoo & conditioning system, prepares the hair before color/chemical processing by strengthening the hair shaft & correcting previous color/chemical damage.  Using 4Bond N’ Plex Conditioner after color/chemical services will further Rebuild, Strengthen & Fortify highly damaged, dry & thirsty parts of the hair shaft caused by hair services.  With continued at-home use, this conditioner maintains luxurious, soft, shiny & healthy hair. 

What makes the 4Bond N’ Plex Shampoo & Conditioner different and unique from other cleansing and conditioning products on the market?

SMART TARGET TECHNOLOGY, a first of its kind, Proprietary Blend of Polymers, Keratin, Quinoa and Baobab Proteins rich in Amino Acids restores hair health back to its virgin state. In this case, opposites really do attract. Hair bonds that are ‘negatively charged’ with damage caused by color and chemical processing produce damaged, dry, unhealthy, lifeless hair.

By incorporating this PROPRIETARY SMART TARGET TECHNOLOGY into the 4Bond N’ Plex Shampoo & Conditioner, negatively charged hair bonds will be positively reversed.

With this innovative technology, the Cationic positively charged blend is drawn specifically to the negatively charged damaged parts of the hair shaft producing instantaneous results. Hair Bonds are rebuilt, fortified and maintained from the inside out, providing luxurious, soft and shiny results.