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How To Maintain Your Clientele

Meeting new clients is always a good thing; however we cannot forget the ones who have been with us since the beginning. These are our pride and joy. They’ve seen us at our best and never fail to come back. Check out these tips below to help you maintain your clientele.


Number One. The Cut

If you haven’t realized, we are getting closer and closer to the year 2020. Let’s repeat history! Bring back the short or even mid-length cuts. What will bring clients back is a dramatic cut. The shorter it is the more they need to come back to keep it that way. Also, trimming 4 inches off rather than an inch makes for a more noticeable look. It allows others to point it out more often. Once they stop asking if they got a haircut, they’ll know it’s time to come back. Clients will return a lot more to keep their short hair short.

Number Two.  Craft

Aside from how much time you spend on each appointment it’s about how happy they are when they leave the salon. Make sure that the client leaves with the look they came in for. Mirror shows all. Once you have finished, look at your client’s facial expression to see if they are satisfied. This gives you the opportunity to ask if somethings wrong. The quality of the hair determines the quality of the salon. Do your best!

Number Three. Relationship

When you have the same client for a long period of time, you start to build a relationship with them. Once you establish that you have their trust and loyalty. Meaning, they will continue to come in to the salon because of you. They know you, the quality, and the service. Trust is everything which you can only gain when they know you. Since we know they come in all the time we tend to follow what they ask for and that’s it. Instead, ask them questions. Would you like to put highlights in your hair? Cut it shorter? Asking them if they want to do something different tells the client that you care.

Number Four. Time

Remember they come to you for a reason. All they want is your attention. When a client is given all your time it makes for a great experience. They’ll know that you’re dedicated to them and the service. Countless times people won’t come back due to the lack of attention given to them. No one could ever complain about being given too much service.

Number Five. Promos

Reward your clients! You would not be there without them. Give them another reason to return to the salon. Whether it’s a discount or free product, allow them to get excited for the next appointment. Nothing maintains business like rewarding them for the business they already gave you. Try giving your “regulars” business cards. That way when others compliment your client (which you know they will) they can hand it out. A promo as simple as 25% off your next cut if you can get someone into the salon will keep your clients coming back!

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6 Ways To Gain New Clients

WALKING BILLBOARDS: When you produce great quality hair, your clients become your biggest advertisement. There’s not much to explain if you put in the work, work will find you. Any compliments clients get on their hair is an opportunity for them to throw out your name and the salon. Its better when your client wants to cut their hair from a longer length to a mid-cut or even shorter. A drastic change draws people’s attention. Even better, if they want to keep their hair short they’ll come in every 3-4 weeks to keep the look. Not only will clients be a walking advertisement but will also be increasing business by themselves alone.




GOOD OL’ CARDS: Always carry a stack of updated business cards and pass them out any chance you get. Leave one at a restaurant with your tip or with anyone who might seem interested. Simply say, “Hi, my name is——-, I would love to do your hair. Here is my card and feel free to contact me.” You’ll be surprised on how many people reach out to you.




PROMOTIONS: Promotions are very effective when getting your clients to come back to the salon. It also gives others a chance to spread your work. One great deal is if your current client recommends the salon/hairdresser to someone new, they get 20% off their next purchase if the reference comes in.




SOCIAL MEDIA: In this day and age everything is online. Use this to your advantage; take pictures of your clients new hair color, trendy cut, or even yourself! Start a following and once people see your work many will start to get in contact with you.  We have the internet right at our finger tips so why not promote your name as well. Also, this opens the door to control the advertising right down to the age group of your choice.


WALK INS: The ones who are new to the salon can be the perfect way to get new clients. If you get their trust and they leave loving their hair, they will request you the next time they are in the salon. You can build a bond with them. Think about it as a child going into school for the first time. Usually the first friend they make they stick to. Plus, who doesn’t love making new friends?




Get Testimonials: Ask your current clients to give you a testimonial on Yelp or any other website where others can see reviews on you. This will help you in the long run. When they see your recommendations are good ones they will trust you better and book an appointment.





Don’t stress about gaining new clients. Do the best you can on the clients you already have and more will find you!

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Hair Stylist Guide: How To Stay On Time With Appointments

Mark Out Appointments Correctly: 

Be sure you know the amount of time it takes you to complete each service. Adding more time to appointments gives you room in the event you do happen to go over your usual time. For example: If you foil slow and the average mark-out for a full foil in your appointment book is 2 hours from start to finish, give yourself an extra half hour.

Expect The Unexpected:

When you’re with a new client, especially servicing a chemical make sure to add a half hour extra. This will eliminate high stress if there is an unexpected occurrence. With new clients you want to make sure you leave a good impression and they leave with their desired results. Giving yourself more time helps you to focus on them without stressing about falling behind. The last thing you want is your new client to feel rushed.

Know Your Client’s Service:

When booking appointments, there are 3 major things to ask your client in detail to decrease the chance of significantly running behind. 1) What kind of service are they looking for? 2) What is the length of their hair? 3) What is the thickness of their hair? Knowing the answers to these three questions will help to plan out each service.

Double Booking:

Many stylists use the technique of doubling booking (scheduling one client for a color and the other for a cut). This is a great way to increase the amount of services in your day . Next, try scheduling two clients for a color at the same time using a color or lighter accelerator to lower the processing time. Once you master either of these techniques time will finally be on your side.

Set Goals:

When you start out your day setting goals, it can help you stay on task and prevent falling behind. This can keep you focused and determined to get that certain service done. When using this tactic, it will speed up each service. You’ll become faster and better with time.

Use The Right tools:

The tools you use can also effect the time. Finding new and improved products that reduce the amount of time can determine between finishing as planned and being a couple of minutes behind. When coloring hair, try styling with a higher powered ceramic blow dryer or a more efficient stain remover. Always keep an eye out for upgraded and higher quality tools

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Become an Independent Salon Sales Manager

Sales Manager

Dennis Bernard, a professional hair care manufacturer, is seeking motivated sales managers and/or hair stylists to operate their own independent distribution business. If you are passionate about the beauty industry, enjoy working with salons & stylists, want to control your hours, desire extra income and love hair care products, this job is for you! Our home-based business allows you the flexibility to set your own hours and financial goals.

Employment type: Part-time/Full time
Qualifications: Licensed cosmetologist or sales background

Location: Selected regions
Type: Work from home
Compensation: Commission ranges from 25%-35% based on sales

Start-Up Kit includes: (Your cost $75)
– 10 top selling products (Salon value $150)
– Personalized business cards
– 30 product catalogs
– 100 product price sheets
– Unlimited sales support from your assigned Sales Rep and  home office
– Monthly team meeting

Please include:
– Resume and all contact information

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Al Segro’s Color Correction Tips

COS & Segro

Color Correction is difficult
but it doesn’t have to be!

Safely and effectively remove unwanted color by following Al Segro’s easy steps.

  1. Strand Test. Strand Test. Strand Test.  Know exactly what your results will be.  It’s best to ‘under promise and over deliver’.
  2. Do not Deviate from the Manufacturer’s Directions. Choose the best product on the market and follow the manufacturer’s directions; do not deviate.  I use POWERTOOLS Color Out System simply because it’s gentle, bleach and ammonia free, takes only 20 minutes, and I can recolor in the same day.
  3. Perform the 10 Volume Reduction Test. The hair has to be acidified because it is in an alkalize state. This step will assure that you have removed all of the artificial pigment. If there is residual color left in the hair, it will re-oxidize and the treated hair will come out darker. Another reason why I like The Color Out System is because it is gentle enough to reapply if needed.
  4. When Recoloring, Perform a Strand Test. If you are going to recolor or tone, strand test, strand test, strand test.  One trick that I use is adding TCA, The Color Accelerator, into the color so I can see the results in 10 minutes instead of waiting 45 minutes. I may do a couple of strand tests adding varying amounts of CBC, Color Balance Corrector, to the formula to see which one works out better. It is always a good idea to pepper in CBC. You can dial in the exact coolness amount you want just by adding a few drops to your target or corrective formulation.
  5. Knock out Residual Peroxide.  Neutralize any residual peroxide left in the hair to prevent the formation of cysteic acid, color change and fadeout. I use PCS, Protector Conditioner Styling Aid after every color service.