Brand A
Yellow color
All hair color has
all or some blue base.
This product with its
yellow color, added
to a blue base formulation
on lighter shades, foiling and
hi-lift applications
has been found to leave
an ash, green, chlorine
and/or gold, brassy effect.
-Minimal Instructions
-Minimal product support.
-No Advertising.

TCA
the ORIGINAL, ALL NATURAL, CLEAR formula in the
ATTRACTIVE, EASY SQUEEZE BOTTLE developed
and tested since 1981, marketed since 1986.

-Proven to virtually eliminate fade out (red shades included)
-Super conditions
Optional
-With low heat processes permanent color,
semi-permanent color, demi color, on the scalp bleach,
foil and hi-lifts in 4-10 minutes
(super resistant in 15-18 minutes)
-Proven to be more cost effective
-Proven to not change hair color performance
-Proven to receive true color formulation
-Instructional information attached to every bottle
-Product hotline and technical support
-Worldwide and Distributor Advertising
-Now sold in 50 countries and by over 200 US distributors

Brand B
Hazy Gray Color / Thick.
-Could affect some
shades of color.
-Thick hard to
dispense formula.
-Proven more costly
per application.
-Does not work with
all hair types.
-Additional products required.
-Minimal instructions.
-Minimal product support.
-Lack of advertising