4-25-08 Dennis Bernard, Inc. is proud to announce the release of TCA in a new 4 ounce size
 
Dennis Bernard Campanaro, President/CEO Dennis Bernard, Inc. is proud to announce the release of TCA in a new 4 ounce size. “The stylists spoke and we listened”, says Campanaro on the request of TCA by stylists in a larger size. TCA up until now was available only in its 55 application, 1.25 ounce size. The new 4 ounce TCA, gives the stylist over 220 applications! Campanaro adds, “Our new size is economical for the salon at pennies per application. The benefits, proven worldwide, of TCA for the client’s hair and stylist’s time/income, are a great return on investment. Fast color is here to stay!”


3-10-08 What Will You Do With Your Free Time?

Dennis Bernard Campanaro, president/CEO, Dennis Bernard, Inc. is proud to announce the companies new ad campaign: “What will you do with your free time?” Dennis states, “The numerous testimonials we receive on how TCA, The Color Accelerator, being part of the PowerTools for professional haircolor line, saves time and adds to service revenues, is what spurred this campaign. Finally, after years of promoting TCA, it seems that more stylists are overcoming fears and myths associated with Fast Color and understanding how TCA is a viable catalyst in increasing their incomes and producing a better end result for their clients. Our marketing department is currently working on a contest based on the “What will you do with your free time?” theme. We want to share how TCA is helping to improve the lives of stylists worldwide and add an element of fun to it with a contest giving away great prizes. Stay tuned!"

2-23-08 Having fun recently at Parisian Beauty Academy's annual fundraiser

Dennis Bernard Campanaro, President/CEO of Dennis Bernard, Inc. caught the fun recently at Parisian Beauty Academy's annual fundraiser benefiting Leeza's Place, The Larry King Cardiac Foundation, Food 4 Africa and Andrew Gomez Dream Foundation. The theme was Moulin Rouge, A Night of Fashion and Hair. Hundreds of students, stylists and others enjoyed an evening of beautiful hair and fashion benefiting great causes. Bernard states, "It was great to see so many motivated, talented students. For companies like mine, it shows we have a great future!"


2-10-08 Beauty Alliance recently held its regional store manager's/manufacturers meeting and awards

Beauty Alliance recently held its regional store manager's/manufacturers meeting and awards dinner in Jacksonville Florida. The stores with the highest percentage of increases in conjunction with the highest volume of sales were recognized. Dennis B. Campanaro, President/CEO, Dennis Bernard, Inc. presented the award for the highest volume of TCA sales to Krystyna Stolavski, BA Merritt Island store manager; and Ranae Breslow, TCA representative with CFN Sales. A great time was had by all with a dinner celebration capping the continuing quarterly event.
 

02-2-08 SMART DISTRIBUTOR, SMART SOLUTIONS

Dennis Bernard, President/CEO, Dennis Bernard Inc. announces the addition of Flamingo Beauty Supply in Miami, Florida. Flamingo is DBI's most recent partner representing it's Smart Solutions brand. "With over two hundred distributors in our TCA and PowerTools network, we are positioning ourselves to pick and choose companies that are aligned with our policies, goals and growth plans, especially keeping our products non-diverted. Smart Solutions offers a smart package, generous sizes that are value priced and cost effective to use. The entire Smart Solutions line contains plant extracts for extreme color hold and our SS Dual-Action Creme Shampoo is also sulfate-free", states Dennis Bernard.

01-1-08 DENNIS BERNARD'S TCA PROCESSING CLAIMS REINFORCED

After over twenty years of DBI marketing the benefits of TCA, The Color Accelerator, usage with or without heat, and safe-fast processing with color/chemical services, recent articles published have vindicated fast processing with heat. "It is a pleasure after all these years of reading testimonials about the benefits of TCA from stylists worldwide, to now read findings that validate what we have been sharing with stylists for years", states Dennis Bernard, President/CEO, DBI . Renowned chemists such as Frauke Neuser, Ph.D., Senior Scientist, Proctor and Gamble, Hair Care division findings include, "Like all chemical reactions, color formulation can be accelerated by adding energy to the system-the simplest being heat...it is reassuring to know that most professional haircolor's are stable up to about 130-140 degrees Fahrenheit, a temperature that no one will want to use on a client at any rate." The low dryer heat which accelerates TCA is never more than 10 degrees above room temperature and far below Dr Neuser's findings. "TCA goes way beyond fast processing with or without heat as it prevents fadeout including reds, improves the condition of the hair and leaves the hair with tremendous shine.", adds Dennis Bernard.

08-20 Dennis Bernard Inc. Announces New Smart Solutions Distributors

Dennis Bernard, President/CEO, Dennis Bernard, Inc., announces the recent appointments of it's newest distributor's and launches of the Smart Solutions brand. Beauty Scope, Manassas, VA, Superior Salon Services, La Grange, GA, Salon Essentials, Rockford, MI, and Oken Enterprises, Margate, FL who will join Emiliani, Union, NJ, Schoeneman, Pottsville, PA and Armstrong McCall, Austin, TX as distributor's chosen. "We have a nice blend of both A and B houses as well as aggressive startups that should begin the process of our Smart Solutions brand becoming a household name without the diversion stigma associated with all the other manufactures brands now found on supermarket and drug store shelves. Our process of distributors chosen as well as tight control's from the very beginning can only benefit stylists and salon profits for years to come." states Dennis Bernard.

08-20 Dennis Bernard Inc. Announces New Power Tools Distributors

Dennis Bernard, Inc., recently added Nova Salon Systems, New York Beauty Supply, and Peel's Salon Services to its "TCA" and Power Tools distributor network. "It is such a pleasure to add these great companies to our growing list of distributors nationwide. With our marketing ability to spread the word, excellent education, and customer service being raved about, it is easy to see why our original, clear, easy squeeze-count the drops formula "TCA" is in demand and requested by stylist everywhere and now in 99% of all "A" and "B" houses. With the usage of "TCA" other Power Tools skus are being tried and accepted as making the job easier which gives all of us at DBI satisfaction of how we are helping our industry and color/chemical services in general." states, Dennis Bernard , President/CEO.

08-02 Dennis Bernard Inc. launches Smart Solutions Dual-Action Creme sulfate free Shampoo & Conditioner

Dennis Bernard, Inc., is launching its new 12 oz. Dual-Action Creme sulfate free Shampoo (DCS) and
8 oz. Dual-Action Creme Conditioner (DCC) as part of the Smart Solutions professional brand. "Our niche is
simple, a brand developed by hairstylists for hairstylists that is diversion free salon professional products, priced lower than comparable products, upside down larger size gravity feed tubes, with quality ingredients: Chamomile, Sage, Rosemary and Nettle extracts. The plant extracts will protect the color while sulfate free maintains color.  Like the shampoo and conditioner, the entire line is developed with plant extracts which will protect color while each products duel usage becomes more economical for hairstylists everywhere," states Dennis Bernard, President/CEO.  It's time hairstylists keep profits in their salons and pockets where they belong and products and profits off drug store and supermarket shelves," adds Dennis Bernard.

07-03 Dennis Bernard Inc. Adds 24 Hour, Toll Free, Tech Support Hotline

Dennis Bernard, president/CEO, Dennis Bernard, Inc., has with the success of his "Power Tools for Haircolor" line featuring "TCA", The Color Accelerator; and his Smart Solutions Styling Line, added a twenty-four hour, toll free, customer support technical hotline. It is available at all times for anyone needing answer's regarding our product's usage. "With the growth we continue to experience and enjoy, it's natural that we position ourselves to be readily available at all times to provide excellent customer service. We will also include Spanish language support moving forward" states Dennis Bernard.

06-07 Dennis Bernard Inc. Launches Smart Solutions FHS, Flexible Holding Spray

Dennis Bernard  president/CEO Dennis Bernard, Inc. has announced the launch of his new Smart Solutions FHS, Flexible Holding Spray. FHS was developed by hairstylists for hairstylists. It was formulated to be quick drying, non-flaking, weightless, water-free at 55% VOC, and crystal clear for high shine. Its pleasant fragrance will add to it being a universal hit. "FHS's oversized can is economically priced with unsurpassed quality. Our non-diverted products are welcome addition's to every stylist's station and salon's retail shelves. The launch of our 12 ounce sulfate-free shampoo and 8 ounce color hold conditioner in the upcoming weeks will add to the buzz all ready being created by our Smart Solutions and Powertools brands." states Dennis Bernard.

03-07 Dennis Bernard Attends The NCA International Legends Ball

Dennis Bernard and Joe Santy attend the NCA International Legends Ball, honoring the life of Robert Lobetta and the legacy of Paul Mitchell, during the Chicago Midwest Beauty Show.  Mary Rector-Gable, President of behindthechair.com received the NCA Pillar of Leadership and Community Service Award for her work with the victims of Hurricane Katrina that evening. Industry Icon Robert Lobetta, who was honored that evening for his life and work in advancing the beauty industry both creatively and professionally. Globally Renowned, Award Winning Stylist, Heather Wenman and NCA President Marlene Bridge were also in attendance.

03-01-07 Dennis Bernard Meets With Empire Beauty Schools

Dennis Bernard, President/CEO of Dennis Bernard Inc. and Dottie Sorresi, Director of Education, Empire Beauty Schools, Pottsville NJ met recently to discuss the recent addition of TCA, The Color Accelerator to the school’s curriculum. In addition to the TCA, Dennis presented Ms. Sorresi with an autographed copy of Dr. Lew Losoncy and Joe Santy’s book Passionate Salon Professionals.

02-19-07 Dennis Bernard Inc. Announces The Re-launch Of Their Smart Solutions Line Of Hair Care Products

Dennis Bernard Inc. announces the re-launch of their Smart Solutions line of hair care products for color hold. Incorporating plant extracts of Chamomile, Sage, Rosemary, and Nettle; along with Jojoba, Avocado, Botanical oils; and Pathenol, provide extreme color hold, strengthening and conditioning benefits. The line is being re-launched with new packaging including a 12oz. sulfate free shampoo and 8oz. conditioner at a retail price that will delight stylists as well as their clients. All products in the line have a dual function and the styling products can be easily cocktailed for more versatility. Look for the complete roll out of the line at shows throughout this year.

02-14-07 Dennis Bernard Inc. TCS Stainremover finds its way to Europe

Dennis Bernard, founder/CEO, Dennis Bernard, Inc. is proud to announce the appointment of Hans J. M. Lorjé, Polo Cosmetics, The Netherlands as exclusive distributor of TCS, Stainremover for The Netherlands, Belgium, Luxembourg, France and in spring 2007 Germany. "It is a great feeling to know that TCS Stainremover, as part of the "Power Tools" line for haircolor is number one in it's USA category and also finding its way worldwide. Being praised by my peers such as Hans that with his experience, TCS fulfills expectation's much more than any other brand marketed in this category is so amazing to learn. TCS, Stainremover for him, clients and consumers is the very best making me excited with the possibilities and new business we are receiving worldwide" states, Dennis Bernard.

01-02-07 Dennis Bernard Inc. Distributes Salon Motivation Book

Dennis Bernard, President/CEO Dennis Bernard, Inc. has just secured the rights for
distribution of Dr. Lew Losoncy and Joe Santy's book, Passionate Salon Professionals "This is a tool, using salons as the backdrop, that when put to work and will move the reader to a “higher purpose” – beyond work life into passionate lifework. In its 272 page paperback are 50 specific tactics, all are down-to-earth and proven, for increasing your professional passion, your passion for relationships and your passion for your everyday life! Perfect for students and seasoned stylists – it is never too late to learn new tricks. If you are looking to make a change in the world you live in, this book is truly for you. The book is available at www.DennisBernard.com. Allow intrinsic motivation to take you to new heights in your life, your salon and your world, states Dennis Bernard.

12-13-06 Dennis Bernard Inc. Welcomes A New Smart Solutions Distributor - Armstrong McCall

Dennis Bernard, founder/CEO of Dennis Bernard, Inc., announces that Armstrong McCall has taken on distribution of DBI's new Smart Solutions Styling Line. The new brand which features plant extracts for color hold, includes special formulations that neutralize residual peroxide, the main cause of color fadeout. "After twenty years in the beauty industry and having close to two hundred distributors which distribute our TCA and "Power Tools" brand, it becomes easy to select our exclusive partners helping to build the Smart Solutions brand. We are in no rush for distribution and will stay on the slow, steady course that has enabled us, and all industry professionals with us, to keep prospering for years to come. With our continued steady growth we better control our products, stopping the hindrance of diversion. We are daily securing the education channels needed to help build all of our brands. Armstrong McCall joins Emiliani Enterprises and Schoeneman Beauty Company as companies we have selected to partner with. Our goal is to keep all beauty professionals best interests in mind." states Dennis Bernard.

12-01-06 Dennis Bernard Inc. Welcomes Joe Santy On Main Stage

SUBJECT: FOR IMMEDIATE RELEASE.... JOE SANTY EDITORIAL AND PICTURE

Dennis Bernard Incorporated, Freehold, N.J. is pleased to announce that Joe Santy has been named vice president of education. Joe Santy will be responsible for designing and implementing the technical education for DBI as well as putting together it’s national and international design team. Joe Santy is no stranger to education in the professional beauty industry. Starting in 1976 with Arnie Miller, the value of education relative to sales was instilled in him. Joe has been a guest artist for over thirty years. The majority being with Matrix Essentials. He has spoken or educated in all 50 states as well as in various other countries worldwide. Joe is the author of Professional Permanent Waving-My Way. Joe was also co-author of Perming Beyond Great Curl and Passionate Salon Professionals. He is the co-inventor of the Cyberstyler Styling Brush. He has appeared on New York One, CNN and CBS and his work has been featured in all US beauty trade magazines, as well as consumer magazines. American Salon Magazine recently recognized him as one of the beauty industry’s legends.

“It is really a pleasure to have my good friend Joe Santy join our company. Joe brings with him over thirty years of industry experience and education. His diverse background will help elevate our company to higher levels”, states Dennis Bernard President/CEO.
 

12-17-05 SMART SOLUTIONS PRODUCT LAUNCH

Dennis Bernard, Inc. is launching its newest brand Smart Solutions, natural plant proteins for color hold, finishing products. Emiliani Beauty Company and Schoeneman Corporation are the first two exclusive distributors chosen by the company to represent it's line in NY, NJ, PA, DE, WV. "Interest is very high in all the Dennis Bernard brands and our twenty year old company. The existing diversion problem of other companies, only adds to the interest we are now receiving. With four more exclusive distributor's committed and coming on board, we are taking a slow but steady course rolling out our products. We don't want to make the same mistakes other companies have. Our planned strategy will give us extra control of our product flow, stopping diversion before it starts, without corporate share holders quarterly profits to consider. Owners and stylists can now enjoy profits kept in salons, while growing with a professional only company, for years to come, something this industry has needed for so many years. Having a family business, with a hairdresser's history, is very appealing to many who have chosen to look for alternatives to the corporate mentality and shareholders profits, above industry needs, which is so prevalent and hurting our industry." adds Dennis Bernard, President/CEO

2-18-05 WINNERS TO THE MIDWEST BEAUTY SHOW ANNOUNCED

Dennis Bernard, president/CEO, Dennis Bernard, Inc. announces the five grand prize trip to the Midwest Beauty Show winners being, Alberta Esposito, Danikha Hamani, Victoria Boyles, Danielle Iacono, and Julie Sommers, all receiving entrance to the Midwest Show, Hyatt Hotel stay, and transportation (estimated $1000.00 value). Three runner ups, Debbie Umfleet, April Roberts, Jay Luciano received $350.00 in "TCA" and "Power Tools" for professional hair color products. "We consider this contest to have been a huge success not only from the number of responses received, but also receiving the feedback on how happy stylists-colorists, and there clients are satisfied with our products, and how they have changed there color/bleach servicing for the better. Hundreds of testimonials received are now included within our web site for everyone to view and we will from time to time share these responses thru our paid advertising for others to read who do not have computer access,"
claims Dennis Bernard.   Click here to see testimonials.

01-06-04  DENNIS BERNARD ADDS RUSSIAN MASTER DISTRIBUTOR

Dennis Bernard, President/CEO, Dennis Bernard Inc. and Ilya Veytsman, Moscow, Russia have agreed on Charm Distributions becoming  an exclusive master distributor  for Russian Federation  for "TCA"  The Color Accelerator and "Power Tools", starting immediately. We welcome Charm Distributions to our family of distributors, especially with their successful penetration of the Russian market with  the Sexy Hair Concepts line of products, adds Dennis Bernard.

12-22-04  DENNIS BERNARD ADDS DISTRIBUTORS

Dennis Bernard, Inc. Freehold NJ announces the addition of two new distributor's: ABCO, TX and GULF STATES, AL to there USA distributor base. "With the increases in quarterly sales from existing accounts, it's a pleasure being able to add on new distributors, knowing that our staple product "TCA" The Color Accelerator and our "Power Tools" for professional hair color line, still has much growth potential in there category. The products are now taking on a life of there own, as the word is spreading within the industry explains Dennis Bernard, President / CEO.

11-24-04  DENNIS BERNARD SPONSORS SHOW TRIP

Dennis Bernard, President/CEO of Dennis Bernard, Inc is sponsoring a contest offering hairdressers the opportunity to win a free trip to the Midwest Beauty Show in Chicago February 2005.

"Our company loves receiving testamonials from stylists who use "TCA", The Color Accelerator. We will reward five randomly selected winning stylists and a companion with three days and two nights at the Hyatt Regency O'Hare for the show. We are also including air transportation and free show admission for all three days" says Bernard. The contest winnings are valued at approximately $1000.00 per person.

11-22-04  Michael Campanaro, VP Dennis Bernard, Inc. passed away on November 14, 2004.

Michael passed away from the complications caused by diabetes after a long struggle with heart and kidney problems and years of continuing medical conditions.

The family asks for your prayers and any donations be given to heart, kidney or the diabetes foundation, and thanks everyone for there kindness, support and kind words.

Michael helped start Total Image Hairdesigners Inc., and Dennis Bernard, Inc. and would often be seen at trade shows representing the company. Michael over the years became senior vice president of operations until September 2003 when complications from his illness prevented him from continuing his duties.

10-1-2004  "TCA" BECOMES PART OF SCHOOL'S CURRICULUM

Empire Beauty Schools, Pottsville, PA  and Dennis Bernard, Inc. announce the addition of "TCA" The Color Accelerator and the line of "Power Tools" products for hair color, added to the thirty five school chains curriculum, effective immediately. "With the changing events in hair color, and the worldwide direction moving color/bleach services fast forward, its important for students to be educated while in school" claims Dennis Bernard, president/CEO. Chain salons and now school chains are joining the thousands of stylists and students already saving on there bottom lines, making more money in less time, and offering better conditioned hair color services with no fadeout to happy returning salon customers" added, Dennis Bernard.