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Dennis Bernard Inc. Dennis Bernard Inc. was founded in 1950 by Eugene Campanaro a licensed Barber/Beautician of Foggia, Italy, who opened the first Barber/Salon location Phil & Gene's Barber Shop in Union, NJ. As the business grew, Dennis Bernard who started working in the salon at the age of 5 was able to learn the business and gained the knowledge to one day become a future Hairstylist/Chain owner. In 1981 after securing his NJ state license, Dennis Bernard worked with his dad in developing a new innovative product which would change the course of hair color services within the beauty industry. Using the Jheri Redding methods of oils as conditioners, exact measurements were configured to develop and speed up hair color services to under 15 minutes (including super resistant) while super conditioning and eliminating fadeout associated with hair color services. Thus "Power Tools" for HairColor was tested, re-tested and tested again with selected stylist's within the salon chain. In 1986 the marketing begun and thruout the next ten years the beauty world was introduced to this new additive which would step up hair color to its next level. In 1999 with color services becoming a major part of hair care, the company repackaged the product and changed the name to "TCA" The Color Accelerator. Dennis Bernard's "TCA" is now sold thru master distributors in over 40 countries and recognized as the staple in the accelerator category by all United States distributors. Eugene Campanaro passed away on September 27, 2002 at the age of 83. Before his passing his last day's behind the chair were spent servicing several customers each day. He was well regarded, respected and will be missed by all who knew him. The beauty industry has been forever changed through his many accomplishments.
Dennis Bernard at present markets "TCA" as part of
the "Power Tools" for
professional Hair Color line, along with
"Smart Solutions"(Liquid
Hair Products), education books, education videos,
banners, posters, style books and reception area magazines.
In July 2004 the company introduced the first new quarterly stylist/reception area book/portfolio (5.75" x 7.75") in over 50 years. "World Trends" was introduced in Las Vegas with over 500 sold over the counter and another 11,500 sold to distributors. The portfolio includes images from various world wide talents as well as featured "Best Of The Best" artists. Robert Cromeans (USA) was chosen as the featured artist and was included and on the industry's first collectable commemoration card. (some personally autographed) Dennis Bernard, Inc. continues to and has exhibited at over 1100 worldwide shows under the Total Image Division as well as Dennis Bernard Inc. since 1986. Michael Campanaro, VP Dennis Bernard, Inc. passed away on November 14, 2004. Michael passed away from the complications caused by diabetes after a long struggle with heart and kidney problems and years of continuing medical conditions. The family asks for your prayers and any donations be given to heart, kidney or the diabetes foundation, and thanks everyone for there kindness, support and kind words. Michael helped start Total Image Hairdesigners Inc., and Dennis Bernard, Inc. and would often be seen at trade shows representing the company. Michael over the years became senior vice president of operations until September 2003 when complications from his illness prevented him from continuing his duties. |
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